CIGNA Creating a Virtual Health Care Community

CIGNA Creating a Virtual Health Care Community: "CIGNA, a leading health service company, is announcing the development of a virtual health care community. This computer-simulated world is situated on a Second Life® island, where seminars, interactive displays, educational games and virtual health consultations help foster real and sustainable behavior change that improves health.
Developed by Method, a brand experience agency, CIGNA’s virtual community provides 3-D video game-like interactivity that enables people to learn and interact anonymously with like-minded peers in order to positively change the way they live their lives. For example, the newly developed nutrition zone helps participants develop their nutrition knowledge, learn how to make healthier food choices, manage their weight and understand portion sizes and food labels - skills that will enable them to lead healthier, more energetic and productive lives. Stress, physical activity and sleep zones within the community will be developed following an evaluation of people’s experience with the nutrition zone."